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Does your supply chain protect your brand? Really? “Protectors of the Brand” by Hannah Kain presents risk management strategies in the age of social media
| The article titled, “Protectors of the Brand” featured in the November issue of Supply Chain Management Review presents a sobering look at the realities of today’s supply chain vulnerabilities where supply chain professionals are charged with more than having two sources of supply. In a world where Tweets go viral in minutes, they must also have strategies and processes in place to deal with a new world of risks that can leave their organizations and shareholders reeling. http://www.scmr.com/article/protectors_of_the_brand. |
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